Changing the company name from Fuji Machine Manufacturing Co., Ltd. to FUJI CORPORATION
March 30, 2018 - Fuji Machine Mfg. Co., Ltd. (headquarters: Chiryu, Aichi, Japan; president & CEO: Mr. Nobuyuki Soga), is changing its company name to "FUJI CORPORATION" in English and "kabushikigaishaFUJI" in Japanese, a change which is scheduled to take effect from April 1, 2018.
Comment from Mr. Nobuyuki, President and CEO
Fuji was founded in 1959 as an industrial robot manufacturer. Its core business is in the manufacture and sale of eletronic component mounter robots and machine tools, supporting manfuacturing all around the world. In today's constantly changing environment brought about by the rapid growth of IT, we believe robot technology will contribute to creating an enriched society. These changes inspire us to raise awareness of the needs within the industry. By investing our management resources into intensifying development of our own technology, as well as into open innovation which extends beyond industrial borders, we aim to flexibly and quickly expand into new fields.
We are unifying our brand with our company name in conjuction with the 60th anniversary of Fuji's founding. This change in the company name shows our determination for further growth as a global brand. Facing the challenges we must meet head-on to create innovative technology and value in line with our corporate slogan, "Innovative Spirit", Fuji will be reborn with a new brand of determination.